Style Immortalised

vinilo decorativo maquina de coser



Prior to owning my own business I gained much valuable experience & additional skills working within the fashion industry, including both commercial & couture bridal companies.


I’m inspired by many things, from Medieval, Georgian, Victorian & right up to Vintage, Retro & Modern day alternative fashions. This eclectic mix of genres enables me to create a bespoke piece fashioned for you from design to the final details. As you browse through my creations you will see that I cater for a wide variety of tastes & always at the heart of what I do is to create unique pieces encompassing the clients style with excellent quality craftsmanship. Whether you’re unsure of what you want or you have that perfect idea in mind, I can make it come to life, get in touch & let’s make it happen!

zoe website

The girl behind the machine aka Zoë Axford-Whitaker


I have had a fascination with the art of garment creation for as long as I can remember, from preliminary sketches through to hand embellishments. My Grandfather worked as a gentlemen’s tailor for many years & my Mother was & still is a keen seamstress, working in the trade (before my time) & at home making everything from mine & my sisters everyday clothes to fancy dress & even made her own bridal gown & bridesmaids dresses. So you could say it’s in my blood, I even followed suit & made my own wedding gown & bridal parties attire!


After leaving school I naturally progressed onto further education, studying at North Warwickshire College of Technology & Art gaining a Btec First Diploma in Art & Design & a Btec National Diploma in Fashion Design. I then went onto study at Aston Arts College under the UCE where I achieved a HND in Clothing Studies & during this time undertook work placement within the design dept of Red or Dead London.